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THE UHNW NANNY PLAYBOOK

How Nannies Go 
From $20/hr
to Six Figures

The step-by-step system top UHNW families and placement agencies use to vet, hire, and retain household staff. Written from 8+ years working inside UHNW homes.

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DEEP DOWN YOU ALREADY KNOW

The jump from $60k to $125k+ isn’t a raise. It’s a different job market.

You've been doing this for years. You're the person they trust with the most important thing they have. And you still can't save anything, still can't take a real vacation, still get a text at 9pm asking if you can come early tomorrow.

 

You've thought about leaving the field entirely. Not because you stopped loving the work, but because loving the work has never been enough to pay for your own life.

 

Families paying $100k-$250k a year aren't looking for a better nanny than you. They're a different pool, and most nannies never find out it exists.

 

Think about a line cook and a private chef. Same knife, same hours, same standards. One makes $45k and one makes $150k. The difference was never the cooking. It was who they were cooking for.

 

You may already be overqualified for the job you have. You're just in the wrong pool.

Get Ready to Aspire as a Nanny for Your Dreams & Goals

LET ME GUESS.....

​You Know There're Six Figure Nanny Positions... You Just Can't See How to Get to Them.

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01

​You've searched the job boards and everything pays what you're already making. The $100k roles aren't posted where you're looking.

02

​Your resume says you're great with kids. You have no idea how to make it say you run a household, manage a schedule, and can be trusted in a private home.

03

You've heard about agencies and family offices but you don't know which ones are real, who to contact, or what they expect before they'll put you forward.

04

​Nobody has shown you how to write the resume, pass the pre-screening interview, perform on a paid trial, or follow up in a way that gets offers.

​Here's the thing. I was the $20/hr nanny who couldn't get a raise. I'm telling you from the other side of it, it doesn't have to stay this way.

Aerial View Estate

Today is the Day You Decide
to Change Your Life. You're Closer than You Think, I'll Show You Exactly How.

THIS IS NOT ANOTHER "COURSE OR CERTIFICATION" 

Aspire Nanny's Academy isn't career advice. It's the exact process nannies use to get hired by families paying six figures, taught by someone who's been inside those households.

​Built around getting hired, not childcare skills. You already know how to care for kids. This covers the part nobody teaches: finding the roles, getting screened in, and closing the offer.

01

​Design by someone who's been inside these households. Not a career coach guessing at what wealthy families want, but real experience with how they hire and what gets a candidate through the door.

02

​You get the actual materials, not theory. The resume that pulled six-figure offers, the agency list, the interview prep. Fill them in and use them the same week.

03

​Coaching for the parts video can't cover. Mock interviews, trial day prep, and help with the follow-up, so you're not doing this alone the first time it counts.

04

Stop Wondering what Life Could Be Like.
Instead Take Action Towards It.

A SELF-PACED ONLINE PROGRAM & PERSONALIZED MENTORSHIP

Introducing Aspire Nany Academy

Aspire Nanny Academy takes you from “qualified” to “hired” with the playbook and personalized support to make the move. You’ll learn how UHNW households work, where and how to apply, how to position your experience, prepare for interviews and paid trials, negotiate your compensation and contract, and navigate the process with guidance along the way.

Laptop open on a desk, ready for a lesson

The Course

Four in-depth modules and 20 clear, written, step-by-step lessons you can return to anytime, built from real experience inside private households.

Real Toolkits

Contract, NDA, and salary negotiation language, plus downloadable checklists, reference toolkits, and a self-assessment to see whether UHNW household work is right for you.

Personalized Mentorship

Get personalized guidance with resume writing, agency applications, private groups, interview prep, and hands-on support through paid trials. Finally, how to handle things when you get an offer.

THE CURRICULUM

Inside the Playbook

01

The Foundation

The reality of UHNW households
The 7 non-negotiable qualities
Household hierarchy & your role
Travel, relocation & lifestyle impact

02

Landing the Position

Building your UHNW resume
The elevator pitch
Agencies vs. direct hire
Networking in UHNW circles
Interview strategy & red flags
Background checks, references & NDAs

03

Contracts & Money

Compensation structures
Researching your worth
Salary negotiation
Contracts & red flags
Beyond base salary
Money conversations

04

Discretion & NDAs

Why discretion is non-negotiable
Understanding and honoring NDAs
Handling sensitive information
Bonus: Discretion & NDA toolkit

BONUS FOR THOSE WHO JOIN TODAY

Free Bonuses to Empower You

Information You Can Only Find From Those Who've Lived It

Valued at $125

Interview Mastery

Interview psychology for UHNW families
The interview framework
Red flag interview questions
Bonus: Common questions & winning answers

Valued at $195

Salary Negotiation

Know your worth
The negotiation conversation
Handling counteroffers and raises
Bonus: Salary negotiation scripts

Valued at $215

Travel & Relocation

Planning seamless UHNW travel
Passports, visas & traveling with children
Managing a household relocation
Bonus: Travel & relocation checklists

TOOLKITS & RESOURCES

Additional Free Bonuses to Prepare You

Every Moment You Get Matter, We Don't It to Go to Waste.

So We've Added Extra Bonuses to Ensure You Maximize Your Hireability

Self-Assessment: Is UHNW Work Right for You?

The $157,000/year
Resume - Template

The actual resume that pulled multiple six-figure offers, rebuilt as a fill-in template. You'll see exactly how the experience was worded, what got cut, and how household management, discretion, and scope were framed so agencies passed it straight to the family.

Valued at $275

Discretion & NDA Reference Toolkit

Agency, Networks, & Private Groups - List

A vetted list of the agencies, family offices, and private groups where six-figure roles actually get filled. Who to contact, what each one specializes in, how they screen, and which ones are worth your time versus the ones that waste it.

Valued at $165

Private Jet Flying

Paid Travel Trials (Paid Up to $1k/day) - Cheat Sheet

Families often fly candidates out for a trial before they hire. Learn how to negotiate the day rate, what's expected when you're traveling with a family, and how to turn a trial into a permanent offer instead of a one-off paycheck.

Valued at $350

Salary Negotiation Scripts

Salary Negotiation Scripts

Learn exactly what to say when discussing compensation, countering an offer, or asking for more. Use proven scripts to confidently negotiate salary, benefits, travel pay, and contract terms without underselling yourself or losing the opportunity.

Valued at $100

That's $1,425 in Free Bonus Value

The More Prepared You're, Higher Chances of Success.

Our Goal is to Empower You.

Join Nanny's Who Said Goodbye to $20/hr & Hello to Six Figures!!!

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The First Step is Investing in Yourself

Choose Your Path.

Most Affordable

Course Only

$97

one-time payment

4 modules · 20 written lessons
Contract, NDA & salary language
Downloadable toolkits
Self-assessment included
Instant, unlimited access
$1,400+ seven bonuses

HIGHEST SUCCESS RATE

Course + Mentorship

$797

one-time payment

Everything in Course

+ Career Support 
+ Custom resume created for you
+ Agency application support
+ Private job search guidance
+ Interview preparation 

+ Paid trials support

+ Q & A's answered by our team

+ Ongoing support when applying

MOST FLEXIBLE

Course + Career Support

$497

one-time payment

Everything in The UHNW Nanny Playbook Course

+ Personalized Career Planning

+ Certification Guidance

+ Background Check Prep

+ Reference Strategy

+ No-Degree Career Plan

+ Resume Review

+ Salary Benchmark Review

Limited Spots Available Every 3 Months, Make Sure to Secure Your Spot Today

WHAT OTHER'S SAY ABOUT THE ACADEMY

Sarah M.

"I was at $22/hr with a family that kept adding hours. Rewrote my resume using the templates, signed with an agency six weeks later, and started at $95k with paid holidays."

Maria L.

"The mock interviews were the whole thing for me. I'd always frozen on the salary question. This time I asked for $58/hr and they didn't blink. I almost cried in my car."

Amanda T.

"Nine years as a nanny and I had no idea family offices existed. Two months after finishing the course I was on a trial week with a family in Greenwich. I'm still with them."

Nicole S.

"My old resume said I was good with kids. The new one said I ran a household. Same experience, completely different response. I went from no callbacks to three interviews in a month."

Rachel B.

"I'd been applying on Care.com for years wondering why nothing paid more. Learning where these roles actually get posted changed everything. I'm at $110k now with a written contract."

Kendra C.

"The trial day guidance was worth the whole price. I knew what they were watching for and I prepared for it. They offered me the role before the week was over."

Elegant living room

Stop guessing what these families want. Learn how they hire, and step in prepared.

THE CAREER MOST NANNIES NEVER SEE

​Six figures is only the beginning of what changes.

Moving into the private household market isn't just about earning more. The positions themselves can look completely different from the nanny jobs you've known.

Grand staircase in a private residence

01

$100k–$250k+ compensation. Higher-level private household positions can come with salaries that simply don't exist in the average nanny job market.

02

Rotation schedules. Some positions operate on schedules like 7 days on / 7 days off or 14 days on / 14 days off, giving you extended stretches of time completely off.

03

Paid travel opportunities. Domestic and international travel can be part of the position, with flights, accommodations, and work-related expenses covered by the family.

04

Benefits beyond your paycheck. Depending on the position, compensation packages can include health benefits, PTO, bonuses, housing or accommodations, travel expenses, and other benefits.

QUESTIONS

Frequently asked questions

IS THIS FOR YOU?

Does this sound like you?

The Playbook is for you if you’re ready to be taken seriously in private household work.

YOU’RE IN THE RIGHT PLACE IF YOU ARE

Ready to be taken seriously.

✓

A nanny, caregiver, or household assistant ready to move into UHNW private households.

✓

Ready to rebuild your resume, learn how these families hire, and put yourself in front of them.

✓

Willing to have the money conversation instead of taking what’s offered.

IT’S NOT RIGHT FOR YOU IF

The Playbook is a professional program.

01

You want a job board and nothing else. This is a process to work through, not a list to scroll, and the results come from doing the work.

02

You’re looking for occasional babysitting or side income. These are professional roles with contracts, travel, and high expectations.

03

You’re not willing to protect a family’s privacy. Discretion is non-negotiable in these homes, and it’s the first thing the Playbook teaches.

If that’s not you, you’re ready for the next step.

SO WHAT ARE YOU WAITING FOR?

You bring the experience. We show you how these homes hire.

Four self-paced modules walk you through the whole process, from how UHNW households actually run to building your resume, negotiating your contract, and protecting a family’s privacy. Written by someone who has spent more than eight years working inside these homes.

 

You’ve already spent years caring for children. Now learn how to present that experience to the families who value it most.

A child’s hands playing with wooden blocks

The First Step is Investing in Yourself

Choose Your Path.

Most Affordable

Course Only

$197

one-time payment

4 modules · 20 written lessons
Contract, NDA & salary language
Downloadable toolkits
Self-assessment included
Instant, unlimited access
$1,400+ seven bonuses

HIGHEST SUCCESS RATE

Course + Mentorship

$797

one-time payment

Everything in Course

+ Career Support 
+ Custom resume created for you
+ Agency application support
+ Private job search guidance
+ Interview preparation 

+ Paid trials support

+ Q & A's answered by our team

+ Ongoing support when applying

MOST FLEXIBLE

Course + Career Support

$497

one-time payment

Everything in The UHNW Nanny Playbook Course

+ Personalized Career Planning

+ Certification Guidance

+ Background Check Prep

+ Reference Strategy

+ No-Degree Career Plan

+ Resume Review

+ Salary Benchmark Review

Limited Spots Available Every 3 Months, Make Sure to Secure Your Spot Today

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